It is really simple to install and you and get the code from FB. This will help you get started building a re-targeting list so that you can get lower ad cost as you continue to build your business. Even if you are not ready or planing to do advertising it is something that would be really helpful to have for maybe one day or who knows.A quick note about the reviews I do on this site. The product vendors give me access to their products for free in order for me to do my review. However I make no promises to them regarding the results of my tests or what I will write in my review. Should you click a link that takes you to a sales page for a paid product for sale this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to invest in it.